Section Five

Markets

Almost a hundred years ago Charles Kettering didn't like the idea of cranking a car to make it start, so he invented the electric starter. This meant you could start the car from the driver's seat. Brute strength was no longer the perquisite to mobility. This single invention may have done more to liberate women than the entire feminist movement.

Just before World War II an article was written about inventors and how so many inventions came about accidentally and spontaneously. The author ended by categorizing inventions into useful and non-essential gadgets. He put automatic transmissions, which were seen as a novelty with little purpose, into the later category and chastised the automobile industry for wasting time and energy on foolishness when there were serious things to be done. About a year later, we were in the war and the U.S. was taking a beating in the air. Experts agreed we needed a hydraulic clutch in order to beat our enemies in altitude flying. The Germans had tried unsuccessfully to use a hydraulic clutch in their altitude engine and had given up. Hydraulic clutches, frivolously perfected in American automobile factories made it possible for our pilots to outfly our enemies. The clutches were also installed in tanks, making it possible to train the operator in hours instead of weeks. Tank operators no longer had to be muscular giants, and could even divide their attention between driving and fighting in emergency situations. More importantly, since the new tanks didn't have to stop when gears were shifted, they were less of a target.

The story illustrates how hopeless it is to choose what invention is essential and what non-essential. In the automatic transmission story, mass production of hydraulic clutches could never have gotten beyond the experimental stage or even gotten started except for an open-minded dreamer-type American consumer always on the lookout for new products---a consumer that fails to draw lines between necessities and luxuries.

About a half a million of these hydraulic clutches had been built before we even entered the war. The difference between the United States and Germany was that Americans did not have to invent on demand. Americans built those clutches for peacetime use.

Fifty years later history repeated itself. The California dune buggy, manufactured by former off-road racer, Michael Thomas, played a major role in the Gulf War. Prior to 1990, the company had a relatively small annual sales record with less than a dozen buggies going to recreational users and another 1,000 sub-assemblies to do-it-your-selfers. As strictly a sideline, sales of about 400 were made to the military over a 12 year period. The vehicles were used by the military in the desert to gather intelligence. Thomas adapted them for military use by adding a gunner's cage to the back and racks for carrying gear to the sides and painted them khaki. The converted dune buggies were able to zip across the terrain at 100 miles per hour where jeeps and tanks would have stalled. Their tubular frame had few flat surfaces so enemy radar found them hard to detect. Thomas was able to meet the military's immediate demand by calling 25 buddies from the race car circuit to help his own 35 employees and by having everyone put in 12 hour days.

The following are inventions in technology that continue to keep America at the head of the pack, despite all our social problems.

John Vanderjagt, Memphis industrialist, may have found a way to affordable housing through technology. He used 38-foot-long, 9-foot-high slabs of concrete, costing $186 each to build a 3-bedroom 1,064 square foot ranch house . He thinks similar houses can be built from between $20,000 to $25,000. That's $24 a square foot compared to the minimum of $50 a square foot using traditional materials. He's willing to gamble a lot of money on the idea and is building a 30,000 square ft plant to manufacture the slabs. (write to him)

Many recent advances in the health industry lower the cost of diagnosis and deliver a better product. Acuson of Mountain View, California, is a manufacturer of computerized diagnostic equipment. Acuson has revolutionized the field of sonography, a technology that uses safe, targeted soundwaves to penetrate body tissues and allows technicians to detect abnormalities on a monitor. Although sonography has been used for 30 years, it had a reputation for poor image resolutions. Acuson has corrected that with new technological innovations which makes it a viable alternative to the MRS, magnetic resonance scanners. MRS costs upwards of a million dollars, whereas Acuson's equipment sells for around $125,000.

A private insurance company cut its processing of insurance applications from as much as 25 days to as little as four hours by using updated technology.

It helps to be aware of problems that need solving and to be receptive to ideas. That's where you and the Harry Singer Foundation come into it. The Harry Singer Foundation has unbounded faith in your ability to contribute.

Some people might think you are too young and haven't had enough experience to make much of a contribution to solving the nation's problems. Maybe you've run into some of those people. Maybe they never heard of the young girl from New England who asked "Why not peace?" and was invited to visit Gorbachev. Maybe they aren't familiar with the 12 year old boy in the Midwest who mobilized his town to help the homeless, or maybe the don't know about the college student who started Teach for America, a variation of the Peace Corps---only it's a Teach Corps.

Young people who are short on experience may not be the best choice for administrative or leadership roles but they may well be our best problem solvers. You are not afraid to ask why? or to suggest why not? You bring a fresh enthusiasm and optimism to problems. You don't believe when you are told it can't be done. You are most like those immigrants who keep coming to our shores, working hard and developing entrepreneurial businesses and taking top awards in our educational institutions because they don't know the American Dream is waning--- they don't believe those, like Robert Reich, who have written from the hallowed halls of the J. F. Kennedy School of Government that the self-made man is an American myth. They refuse to believe that the American Dream is an illusion and so in their naiveté, they fulfill it.

Some of you one day will be rich and famous; some of you will hold leadership roles in this country. But each and everyone of you can be whatever you chose to be. It is up to you and you alone. Superior brain power, talent and luck are not essential. What it will take is determination, optimism, perseverance and hard work.

Centralization

It seems clear to a good many people around the world that concentration of power in a centralized bureaucracy is a recipe for failure. Centralization inhibits creativity and does not provide the services people need or desire.

(The following is edited and excerpted from the writings of H. P. Rogers and is a paraphrase of material found in Mainspring of Human Progress by Henry Grady Weaver. See notes in back)

(E-1) Explain, in your own words, what is meant by the "zero-sum philosophy."

(E-2) What does it mean to "free" the most creative and productive people in society? Who or what does the "freeing"? How are these special people discovered or chosen? By whom or by what procedure?

Government controls by penalties. For example, suppose the goal is oil conservation and increased safety. The government would set speed limits and fine or otherwise punish recalcitrant drivers. The market is guided by profits. The goals could be achieved without government controls if drivers realized they could save money and minimize the risk of accident by driving slower. The first is control by penalty; the second is control by profits. Losses are the only penalty in a free market. The individual is forced by competition to seek his own success in serving the market as exemplified by the consumer. Obedience to the market ruled by uncontrolled prices is rewarded by profit, whereas disobedience is punished by loss and bankruptcy.

Non-market economies try to replace this guidance by planning. If a businessman miscalculates the worst that awaits him is financial ruin. If a public official miscalculates we all suffer in countless ways. Who will deny that millions of ordinary citizens making calculations have a far greater chance that judgments will offset one another than if a handful of well intentioned officials were doing the same thing?

No single man or group of men is capable of deciding the correct relationship between the latitude of events which are changing moment by moment in our complex society. It is absolutely mind boggling to realize that the economy functions without any human direction-with no person deciding who shall perform what task and prescribing what goods and how much of each shall be produced and brought to market. Not only functions, but in a relatively short time this market has produced the highest living standard the world has every known. Admittedly people today are subject to more regulation than they were a few decades ago, but capitalism is the system of government which leaves to the people decisions about production, consumption, saving, buying and selling and even their environment.

(E-3) The government controls by penalties, not profits. Using the "oil conservation" example above as a guideline, give two of your own examples. State a goal and show how the government might achieve it. Then show how the desire for profits might achieve the same goal.

(E-4) In the Eastern Bloc countries government for years told the people what to plant and how much. In Western countries those decisions were left to markets and the pursuit of profits. Write your own example that proves the point stated above that ordinary citizens or businessmen making calculations have a far greater chance that judgments will offset one another than if a handful experts were doing the same thing.

The following is found on page 277 of Reinventing Government:

(E-5) Describe "structuring the market" in your own words. Do you think because it is half-way between the conservative "free market" and the "bureaucratic delivery of services", that it may be the ideal? Comment.

The Institute for Local Self-Reliance calculated in a recent study, a city with 1 million people could supply up to 29 factories employing 1,800 workers by recycling 43 percent of its waste. If recycling took off, think of the potential offered by something as promising for the collective good as counseling. Consider how many jobs could be generated if government would rule that the dysfunctional in our society be counseled; those with shaky marriages, children from broken homes, single working parents, their latchkey offspring, those with credit problems, the homeless, the jobless, dropouts, abusers of tobacco, alcohol and other drugs, batterers, harrassers, sexual and mental abusers, overweight, overthin, the shy and fearful, those lacking in self-esteem there is no end to the potential users of counseling and no doubt for the need for it in our society. The number of jobs such a mandate would generate is truly amazing.

(E-6) Present your own program for the collective good. Do you think your program should be legislated? Do you think counseling should be legislated? How about recycling? Explain why or why not in each of the cases.

Managing Government

In his new book The Culture of Spending, Jim Payne traces the proliferation of government staff and the recurring reports required on Capitol Hill. In addition to recurring reports like annuals and quarterlies, there are generally another couple thousand one-time only special reports in any given year. In 1963 recurring reports numbered 600; 1980 = 1,400; 1985 = 2,800 and by 1990 Congress was requiring 3,000 recurring reports a year. Three bills were passed to restrict them. Each time a bill came up for a vote, members of Congress had to look over the reports they had never before found time to read. Each time they found so many valuable reports they ended up increasing the number required. Their intentions were good. Policy makers knew they needed the reported information. However, in defending their inaction in allowing the HUD and savings and loan scandals , Congress referred to over 3,000 warning and advisory reports waiting to be read. They wanted to do the right thing, but like so many of us, they just never got around to it.

(E-7) Do you think that even with the best of intentions and with all the integrity and goodwill in the world it is possible for 535 elected officials to successfully manage the affairs of over 250 million Americans? Explain.

The efforts of now-retired Air Force General Bill Creech to decentralize a government agency is highly recommended reading and can be found in the January 1987 issue of Inc. pages 41-51 and in abbreviated form on pages 255-259 of Reinventing Government.

Manipulating Industry

President Nixon panicked the Japanese by proposing standby export restrictions on soybeans. In order to avoid shortages from the United States, Japanese importers and trading companies stepped up soybean cultivation in Brazil. Now Brazil is our biggest competitor in world soybean markets.

Japan is an island country with few natural resources. It is therefore dependent on the rest of the world for many things. Markets that fluctuate beyond their control can devastate the Japanese economy. That's why it is so important for the Japanese to exert a strong influence in the economies of other countries, and why they will often go to great lengths to establish market share.

Predatory pricing refers to a business practice whereby a country or a company, willing and able to suffer large losses for a period of time, reduces its prices below costs in an attempt to drive competitors out of business. The government steps in to prevent this undercutting because of the potential harm to the public which occurs when competition has been removed and the predator is able to charge whatever it wants until a new competitor appears on the scene. This is obviously manipulation by the government for what appears to be a good cause.

(E-8) Predatory pricing subjects the consumer to potential harm and actual good. What is the good?

(E-9) Who decides when prices are too low and how?

What happened when the government mandated lighter cars? The Japanese, who had been producing lighter cars all along, gained the advantage. The U.S. government stepped in again with mandates. As Osborne and Gaebler recognize:

(E-10) Discuss at least two drawbacks to government's interference in the marketplace. Include at least one of the following and choose one that is not on this list: (a) marketplace is skewed (b) higher prices for consumers (c) competitors suffer (d) decisions are centralized and consequentially more likely to be harmful.

Alexander Hamilton thought the infant United States needed protective tariffs and was not ready for free international trade. But states rights were strong and that meant states, and not the federal government, played the major role in solidifying the political philosophy under which we live. But these concepts evolved slowly and were and are still subject to dispute and dissension.

Latex, the main ingredient in rubber thread, is extremely expensive to transport. Since the rubber trees from which latex is derived are plentiful in Malaysia, these foreign manufacturers have a distinct advantage over their American competitors. However, although increased tariffs on Malaysian imports might benefit the 150 workers who manufacture American rubber thread, the increased price of the thread would hurt the more than 3,000 workers who use the thread. As James Bovard said in a Wall Street Journal editorial on December 18, 199:,

(E-11) U.S. trade law specifies that higher duties can be imposed on imports only if it is shown that economic and social benefits outweigh costs. Do they in the latex case?

United Airlines invested large amounts of capital to develop its computerized reservation system. When United bought the rights to Pan Am's Pacific routes, the court refused to allow the purchase unless United agreed to make its reservation system available to its competitors.

By requiring United to deal with its competitors on terms, blatantly detrimental to itself, the court created a market. Not a free-market, but a market. However, United's right to dispose of its own property was violated and its competitors were unjustly enriched. They did nothing for the government-mandated benefit they received. Any incentives to invest in innovations, such as United's reservation system, were drastically reduced by the court interference.

(E-12) Consumers didn't benefit. Why not?

(E-13) Some people believe the court interfered with United's property rights and its ability to contract. Others, including those on the court, of course, do not. Why do you think the court made United share its reservation system? Do you find the reasoning satisfying? Why or why not?

Federal Marketing Orders were created in 1937 as a short-term program to help growers during the Depression. The orders imposed artificially high prices by restricting the amount of citrus that can be sold. By law, some 35 percent of California's citrus crop must be exported, left to rot or used for juice. The Antitrust Division of the Justice Department and the Small Business Administration both want an end to citrus quotas. An unfortunate USDA official was quoted: "People don't need oranges, they can take vitamins."

(E-14) What might Marie Antoinette have said if she had been the USDA official?

In 1985 the government went after Carl Pescosolido, a grower from Exeter, California, who gave away illegal oranges to charity and failed to fill out quota forms.

(E-15) Two parties got hurt here. Identify them.

Donald Kettl, a University of Wisconsin political scientist says "The much-praised self-discipline of the market exists only when competition can reward success and punish failures. If market imperfections hinder such self-discipline, problems ranging from conflicts of interest to fraud can simmer."

(E-16) What was the conflict of interest in the case of oranges?

(E-17) What is the potential for fraud under Federal Marketing Orders?

Manipulating Environmental Concerns

Governments have a variety of ways to achieve environmental goals. Take recycling for example. Some, like St. Paul, Minnesota, have entered into partnership, using tax dollars as start up and volunteers for the long haul. St. Paul extended seed money to a non-profit recycling program. Others, like Oregon and New Jersey, use tax incentives to encourage recycling whereas Seattle by-passed the tax code altogether and went for a market solution. For every garbage can that was not sorted for recycling, the consumer was charged an extra $14. It wasn't long before Seattle was recycling more of its trash than any other city in the country.

But Tom Arrandale pointed out a potential problem with recycling on page 28 of the April 1993 issue of Governing:

The heading of Mr. Arrandale's cover story on recycling read:

Mr. Arrandale was all for manipulating the marketplace and set out to tell governments how to go about it:

And assuming that government could and would use mandates to create a market in recyclables, Mr. Arrandale saw another benefit, as good if not better than recycled waste:

(E-18) Is it possible for a few policy makers to successfully establish and regulate the marketplace for recylables or anything else? Should they try? Why or why not? Use historical examples to substantiate your claim.

(E-19) Why is it often cheaper for manufacturers to use new material rather than recycled material? Use paper and plastics as examples in your answer.

(E-20) Who gets hurt when government makes new rules? Write from the point of view of an owner of a mine, the owner of a recoiling plant, the stock market and a consumer under the following circumstances:
(a) The federal government prohibits the recycling of aluminum.
(b) The federal government offers large subsidies to the owners of aluminum mines.
(c) The federal government outlaws aluminum in commerce as too dangerous and orders that copper be everywhere used as a substitute.

Robert Stavins of Harvard published a study in 1988 with Senators Wirth of Colorado and Heinz of Pennsylvania. The study present 36 ways to use the marketplace to solve environmental problems. The marketplace was used by the Environmental Protection Agency (EPA) under the Bush administration, in an attempt to solve the nation's pollution problem. With the hope of encouraging innovation, the agency decided to allow companies to trade or sell credits between different sources of pollution.

Tom Arrandale also had something to say about this in a March, 1993 issue of Governing:

But placing an excise tax on polluters may be the most efficient way to clean up pollution according to Osborne and Gaebler:

(E-21) Explain what is meant by the trading of pollution credits.

(E-22) Choose three from those listed and discuss the potential problems associated with passing the cost of pollution along to the consumer.
(a)Who determines the cost of pollution in any given instance?
(b) How accurate is any such determination likely to be?
(c) How might such a policy affect our domestic economy: inflation rate, interest rates, savings, and investment?
(d) What about our global competitiveness? Trade?
(e) How would low-income people be affected?
(f) Would adjustments be necessary and further complicate our tax code?

Environmentalists claim taxing carbon emissions, could reduce the use of fossil fuels significantly. The federal government projects a $100 carbon tax, phased in over a 10 year period would further eliminate anywhere from eight percent to 36 percent of fuel emissions. But the costs could be significant. Professor Stavins figures the $100 carbon tax would probably add 75 percent to the price of crude oil, 25 percent to the price of electricity and 30 percent to the consumer at the gasoline pump.

Kent Jeffreys, director of environmental studies at the Competitive Enterprise Institute makes a suggestion:

(E-23) Comment on Mr. Jeffrey's suggestion.

Manipulating the Housing Market

If you had set out to buy a home in 1930, you would have saved up 50 percent of the purchase price for a down payment and applied at your local bank for a five-year mortgage. That was how people bought houses in 1930, because that was how banks did business. During the New Deal, Franklin Roosevelt's Federal Housing Administration (FHA) pioneered a new form of mortgage, which required only 20 percent down and let the borrower repay over 30 years. Other government corporations created a secondary market so banks could resell these new loans. And the banking industry converted. . . . What the FHA (Federal Housing Administration) did, in essence, was structure the marketplace to fulfill a public purpose._

The Government National Mortgage Association (Ginnie Mae) uses government funds to buy government-insured mortgages in the secondary mortgage market and later auctions them. The Federal National Mortgage Association (Fannie Mae) is a government-sponsored private corporation. It makes extra mortgage funds available by buying conventional and government - insured mortgages in the secondary mortgage market. It raises its capital through the sale of short and long-term obligations, mortgage-backed bonds and stock. It usually doesn't sell the mortgages it buys. The Federal Home Loan Mortgage Corporation (Freddie Mac) is a corporation owned by the 12 district Federal Home Loan Banks and directed by the Federal Home Loan Bank Board. It stabilizes the flow of funds into residential mortgage investments by buying and selling conventional mortgages and some government insured mortgages in the secondary mortgage market.

Fanny and Freddie are a duopoly controlling 90 percent of the housing mortgage market. Fannie, by herself, in 1991 controlled $120 billion worth of mortgages. Critics maintain that they unfairly compete with private lenders. There's no doubt private but government-sponsored entities (GSE) like Fannie and Freddie are privileged. GSEs have lower taxes, more favorable capital-lending ratios, lower cost of funds and don't have to meet the same community investment standards. Most alarming is the fact that Fannie and Freddie's taxpayer guarantees grew 250 percent over five years. Over $1 trillion is guaranteed!

People want more affordable housing and most don't know or care what it involves. Few know about the trillion dollar taxpayer guarantee.

(E-24) How do you feel about GSE competing with private business? Might this be an instance where the ends justify the means? Why or why not?

The following is an excerpt from a commentary by John I. Gilderbloom, which appeared in the July, 1993 issue of Governing:

(E-25) What or who gives Mr. Gilderbloom the right to say what landlords should or should not be doing? Do you agree with his point of view? Why or why not?

Mr. Gilderbloom continues:

(E-26) Do you agree that "If more affordable housing is built, rents will be held down.? Why or why not? Define, in your discussion, the phrase "supply and demand".

In Cumberland, Maine, public officials are doing something about affordable housing:

(E-27) How would you feel if you were a family in Cumberland who was not permitted to purchase a home in the new subdivision because your income was $35,000? What is the incentive when income-restrictions are used to qualify program participants?

(E-28) Is there anything wrong with "relaxing zoning standards" for a chosen developer? How about having a town loan money to one developer over another? Remember interest costs will be reimbursed from home sales. Is the issue dollars or principle? If principle, what is the principle that should be considered here? In your personal opinion, should the principle be the same for

In The American Deficit, Rogers told a story about a couple and their four children who were accused of defrauding the Monterey County Housing Authority:

On page 57 of the same book Rogers raised some interesting and relevant questions:

(E-29) Describe the rules broken in the two separate instances related by Rogers. Choose from the list below the point she was most likely attempting to make.

Manipulating Education

On page 235 of his 1989 book, The New Realities, Peter Drucker pointed out that:

Education and choice programs

Today students are allowed the option of attending school in a different district in Minnesota, New York, Arkansas, Iowa, Nebraska, Idaho, Utah and Massachusetts. California, New Jersey, Washington and Colorado allow limited choice and Vermont and Maine have a long standing practice of giving their residents student vouchers which may even be used in the state's private schools. Wisconsin provides up to 1,000 low-income Milwaukee children with vouchers to attend private schools.

Osborne and Gaebler remind us that choice is not necessarily competition on page 94 of Reinventing Government:

Choice is discussed further on page 102 of Reinventing Government:

Opponents of Choice sometimes fear schools will pander to children in an effort to attract their business. But the experience of those who live with Choice has been very different.

Osborne and Gaebler overcome another objection to Choice beginning with a quote on page 104 from Sy Fliegel, one of the original instigators of the East Harlem experiment:

(E-30) Does the school system in your district allow students to choose their school? If so describe your choice system. If not, state the pros and cons of choice as you personally understand the issue.

Japan requires students to attend school 243 days, Germany requires 210, as did the USSR. Thailand requires 200; Holland, 200; England, 192; Finland, 190; France, 185 –– all higher than the 180 required by Sweden and the United States.

Everyone agrees that engaging in what is not successful for a longer period of time is foolish. Author Chester Finn says, "American education is to education what the Soviet economy is to economy." He also says the results at improving the system over the last decade are similar again to the results the Soviets had with perestroika---a mere band-aid or tinkering around the edges of a gigantic problem. Finn compares the failure of reform in the Soviet Union and in the American educational system saying that in both cases "the task of reforming the system was given to the very people who have a vested interest in its preservation, the education establishment." In both cases it seems that reforms were merely to put a good face on a mammoth problem, "to change appearance, not the fundamental power relationships and the basic rules by which the system operates." Finn suggest a national core curriculum and nationwide testing.

In our system students have little incentive to perform as they are moved up automatically. We do a great job at teaching self esteem even when it isn't deserved. In the 1988 International Achievement Test, America's team of 13-year olds rated themselves as first in math and in fact they came in last.

John Taylor Gatto was the New York State Teacher of the Year in 1991. He claims,

Experts pretty much agree that the goal of education is to develop in our youth a desire for learning, a questioning mind and a love for knowledge and truth. Primary school youngsters may need to relate to a human teacher who, as every teacher of young children can affirm, serves as much more than an instructor. The primary teacher must function as a surrogate parent. But in the higher grades there is evidence that the best teachers in the country can be shared and multiplied through technology.

The private-sector Teaching Company markets video lectures by the best college instructors across the country. Today a huge library and interaction with scholars is accessible via any phone jack. Fiber-optic networks, with their almost unlimited capacity for transmitting information, can be the revolutionary new tool our secondary educational system needs, linking the most gifted teachers with the greatest number of students. The connection can be interactive, with dialogue taking place between teacher and student no matter where each may actually be. With the application of "virtual reality," a master teacher can virtually appear in many places at once. Exercises done on the computer and assessed electronically could be part of the program.

(E-31) We are assuming that your present teacher is inspiring and no machine could adequately take his or her place. Nevertheless, how do you feel about interjecting more technology into teaching? Consider schools where violence and drugs are rampant. Do you think students should have the opportunity to learn in their homes, churches or community centers and pass standard tests to show the knowledge they have acquired? To what degree, if at all, should this be allowed?